Part four in the series Radio and TV Interviews and advice
Last week I drove from Tampa to Orlando and never changed the dial on my radio station.  I was completely wrapped up in what amounted to a free radio ad listening to an automobile expert talk about, “How to maintain your car and save money.”  [...]

Just from the title, I know you’re thinking, “well of course she would think I need radio exposure, she’s in business to tell me this, she thinks everyone needs radio exposure.”  True and not true.  True, we make it our business to book clients on radio interviews so of course we think it’s a fantastic [...]

Part two in the series Radio and TV Interviews and advice
Effective publicity is achieved by getting your main message across.  That comes from knowing exactly what your message is and making sure it is said several times during the interview.  This may sound like a no brainer, but getting through an entire interview and not [...]