The PR Group has been successfully writing and submitting press releases to the media for many years.  We’ve apparently gotten so good at it that a few other PR agencies and organizations, (including the world’s largest newswire service), have decided to use them as examples for training their own copywriters.  Obviously, we’re flattered.  This shows [...]

Part Two – Organizing your Contacts
You’ve investigated, researched and found every possible media contact for your media list.  Good job — I know it wasn’t easy, but it was worth the investment, in fact it was essential.
The next essential step is organizing your media contacts.   What?  There’s more preparation before I even send out my [...]

Part One – Creating a Media List
You only have to view the products that sell on Amazon – they’re based on customer reviews, to see that people tend to listen to honest 3rd-party reviews by people not benefiting from a sale.
Talk about instant credibility.  When your product or service is talked about on the air [...]

Part three in the series Radio and TV Interviews and advice
The purpose of appearing on radio or TV is to obtain effective publicity.  However, at some point in your publicity tour you might run into an interviewer that asks a question that puts you or your product in a negative light.  It happens.  Maybe they [...]

Part two in the series Radio and TV Interviews and advice
Effective publicity is achieved by getting your main message across.  That comes from knowing exactly what your message is and making sure it is said several times during the interview.  This may sound like a no brainer, but getting through an entire interview and not [...]

Part one in the series Radio and TV Interviews and advice
Effective publicity begins before the interview. You’ve got a terrific product, you’ve hired a publicist and you’ve been booked to appear on radio and television.  Now what?   Appearing on radio and TV doesn’t always mean your product will go flying off the shelf. Getting the [...]