The PR Group

Dr. Keri Marshall of Nordic Naturals on Fox News in Baltimore

Blog

Marketing Essentials: The 4 P’s

For any successful marketing campaign, you must understand basic marketing essentials – The Four P’s (Product, Price, Placement and Promotion). This is when market research comes in handy. After all, comprehensive knowledge of your target audience and competition is…

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Blog

Competitive Advertising vs. Public Relations

Competitive advertising is an entertaining persuasion tactic, telling you why you should choose one brand over another. But public relations incorporates press releases that can be just as entertaining and intrigue you enough to make that decision on your own. So…

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