The PR Group

Tampa’s Premier Public Relations Consultancy Services

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Marketing Essentials: The 4 P’s

For any successful marketing campaign, you must understand basic marketing essentials – The Four P’s (Product, Price, Placement and Promotion). This is when market research comes in handy. After all, comprehensive knowledge of your target audience and competition is…

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Competitive Advertising vs. Public Relations

Competitive advertising is an entertaining persuasion tactic, telling you why you should choose one brand over another. But public relations incorporates press releases that can be just as entertaining and intrigue you enough to make that decision on your own. So…

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Best Apps For Productivity

For communications professionals, productivity is synonymous with efficiency. Being productive isn’t about working harder, but working smarter. Public relations, marketing and advertising professionals are in the business of time management. Minutes are precious….

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Effective Branding

Communications professionals are constantly discussing branding. Blogs are being posted on effective branding. Meetings are centered upon effective branding. The topic has a theme amongst products and services aids in effective branding tactics. Keep in mind, your…

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