Marketing Essentials: The 4 P’s

Marketing Essentials: The 4 P’s

For any successful marketing campaign, you must understand basic marketing essentials – The Four P’s (Product, Price, Placement and Promotion). This is when market research comes in handy. After all, comprehensive knowledge of your target audience and competition is...
Promoting Your Brand

Promoting Your Brand

Branding is an integral part of the PR process and it gives a product its identity. I just got done consulting a client who had difficulty understanding branding. He wasn’t realizing that every product has an image behind it, and each brand carries a unique identity...
Five Benefits of Personal Branding

Five Benefits of Personal Branding

Personal branding is about honing your skills, narrowing your focus and getting clear on what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their...