PR Firms Can Make the Most of Summer Interns

PR Firms Can Make the Most of Summer Interns

PR firms can make the most of summer interns. Each spring, college students begin searching for that competitive summer internship. As they wear out their keyboards by typing emails and performing Google searches, you too may receive requests from hopeful applicants....
Effective Branding

Effective Branding

Communications professionals are constantly discussing branding. Blogs are being posted on effective branding. Meetings are centered upon effective branding. The topic has a theme amongst products and services aids in effective branding tactics. Keep in mind, your...
Social Media For Business

Social Media For Business

Recently, an industry professional posed a very important question regarding the use of social media for business. He wanted to know whether communications professionals believed Facebook better served as a client acquisition tool or a client retention tool. Think of...
Best Apps For Productivity

Best Apps For Productivity

For communications professionals, productivity is synonymous with efficiency. Being productive isn’t about working harder, but working smarter. Public relations, marketing and advertising professionals are in the business of time management. Minutes are precious....
Competitive Advertising vs. Public Relations

Competitive Advertising vs. Public Relations

Competitive advertising is an entertaining persuasion tactic, telling you why you should choose one brand over another. But public relations incorporates press releases that can be just as entertaining and intrigue you enough to make that decision on your own. So...
Marketing Essentials: The 4 P’s

Marketing Essentials: The 4 P’s

For any successful marketing campaign, you must understand basic marketing essentials – The Four P’s (Product, Price, Placement and Promotion). This is when market research comes in handy. After all, comprehensive knowledge of your target audience and competition is...
Radio/TV Host Critiques Our Press Release

Radio/TV Host Critiques Our Press Release

The PR Group has been successfully writing and submitting press releases to the media for many years. We’ve apparently gotten so good at it that a few other PR agencies and organizations, (including the world’s largest newswire service), have decided to use them as...