The Story Begins: A long, long time ago, back in 1999, the music software company that developed PCDJ was headed up by Founder and CEO Joe V.
Who: Joe V and the executives at PCDJ asked The PR Group for media exposure.  They said lots of it.  As much as we can get to promote our new MP3 [...]

Just from the title, I know you’re thinking, “well of course she would think I need radio exposure, she’s in business to tell me this, she thinks everyone needs radio exposure.”  True and not true.  True, we make it our business to book clients on radio interviews so of course we think it’s a fantastic [...]

Part two in the series Radio and TV Interviews and advice
Effective publicity is achieved by getting your main message across.  That comes from knowing exactly what your message is and making sure it is said several times during the interview.  This may sound like a no brainer, but getting through an entire interview and not [...]

Part one in the series Radio and TV Interviews and advice
Effective publicity begins before the interview. You’ve got a terrific product, you’ve hired a publicist and you’ve been booked to appear on radio and television.  Now what?   Appearing on radio and TV doesn’t always mean your product will go flying off the shelf. Getting the [...]