Part Two – Organizing your Contacts
You’ve investigated, researched and found every possible media contact for your media list.  Good job — I know it wasn’t easy, but it was worth the investment, in fact it was essential.
The next essential step is organizing your media contacts.   What?  There’s more preparation before I even send out my [...]

Part One – Creating a Media List
You only have to view the products that sell on Amazon – they’re based on customer reviews, to see that people tend to listen to honest 3rd-party reviews by people not benefiting from a sale.
Talk about instant credibility.  When your product or service is talked about on the air [...]

Part four in the series Radio and TV Interviews and advice
Last week I drove from Tampa to Orlando and never changed the dial on my radio station.  I was completely wrapped up in what amounted to a free radio ad listening to an automobile expert talk about, “How to maintain your car and save money.”  [...]

Part three in the series Radio and TV Interviews and advice
The purpose of appearing on radio or TV is to obtain effective publicity.  However, at some point in your publicity tour you might run into an interviewer that asks a question that puts you or your product in a negative light.  It happens.  Maybe they [...]