Part four in the series Radio and TV Interviews and advice
Last week I drove from Tampa to Orlando and never changed the dial on my radio station.  I was completely wrapped up in what amounted to a free radio ad listening to an automobile expert talk about, “How to maintain your car and save money.”  [...]

Part three in the series Radio and TV Interviews and advice
The purpose of appearing on radio or TV is to obtain effective publicity.  However, at some point in your publicity tour you might run into an interviewer that asks a question that puts you or your product in a negative light.  It happens.  Maybe they [...]

Just from the title, I know you’re thinking, “well of course she would think I need radio exposure, she’s in business to tell me this, she thinks everyone needs radio exposure.”  True and not true.  True, we make it our business to book clients on radio interviews so of course we think it’s a fantastic [...]

Part one in the series Radio and TV Interviews and advice
Effective publicity begins before the interview. You’ve got a terrific product, you’ve hired a publicist and you’ve been booked to appear on radio and television.  Now what?   Appearing on radio and TV doesn’t always mean your product will go flying off the shelf. Getting the [...]