Welcome to The PR Group’s Blog. Each week we’ll offer tips and solutions to help you increase your publicity know-how because getting publicity isn't rocket science but it takes some understanding of the creative craft of getting the media to notice you. Whether you're doing it all yourself or using a PR firm, good relationships between you and the media can make a difference to your business. Sometimes, a big difference. Since 1993 The PR Group has developed a track record of achieving promotional success for our clients. Booking radio and television shows throughout the US and Canada and getting key placements in newspapers and magazines is what we do every day. We don’t sit around and wait for the media to come to us, we go to them –getting the media coverage that puts our client’s front and center.