Part One – Creating a Media List
You only have to view the products that sell on Amazon – they’re based on customer reviews, to see that people tend to listen to honest 3rd-party reviews by people not benefiting from a sale.
Talk about instant credibility.  When your product or service is talked about on the air [...]

Part three in the series Radio and TV Interviews and advice
The purpose of appearing on radio or TV is to obtain effective publicity.  However, at some point in your publicity tour you might run into an interviewer that asks a question that puts you or your product in a negative light.  It happens.  Maybe they [...]

The Story Begins: A long, long time ago, back in 1999, the music software company that developed PCDJ was headed up by Founder and CEO Joe V.
Who: Joe V and the executives at PCDJ asked The PR Group for media exposure.  They said lots of it.  As much as we can get to promote our new MP3 [...]