About Your Publicists

Thank you for Stopping By. We're results-driven and working for you!

Achieve Your Business’s Full Potential with The PR Group

The PR Group is a leading boutique PR agency based in Tampa Bay, Florida. We have a long proven track record of securing abundant publicity and media coverage since 1993. Here’s what we have to offer:

Extensive Media Reach

Global clients, widespread media coverage in the US and Canada.

Abundance of Publicity

Expertise in securing extensive media coverage and guest appearances.

Vast Experience

Over 100k bookings on radio, TV, print, and digital platforms.

Personalized Approach

Tailored strategies to meet your unique goals and objectives.

Dedicated Team

Experienced professionals committed to delivering exceptional results.

Results-Oriented Approach

Focus on maximizing media exposure and driving success for your brand.

We Take a “No-BS” and “Get Results” Approach for Our Clients

At The PR Group, we proactively seek media opportunities, prioritizing results for our clients. As dedicated publicists, we ensure maximum exposure, making good works well-known and driving client success.

Meet the

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Vicki Southard

Co-founder

Vicki co-founded The PR Group twenty-something years ago and is passionate about helping brands achieve their dreams. She keeps the wheels turning at the PR Group by overseeing new business development and client satisfaction.

Steve Town

Co-founder, Editor-in-Chief

Steve co-founded The PR Group twenty-something years ago.  Steve’s natural ability to write keeps clients around and coming back for more. His ability to conjure catchy headlines and his animated writing style helped earn him the first-ever “Best Feature-style News Release” award from PR Newswire.

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Crystal Gorges

Lead Publicist and Media Director

Crystal joined us in 2016 coming from a background in Nursing and learned publicity from the ground up. Crystal works closely with influential producers, hosts and anchors throughout the US and Canada to schedule clients on the best media opportunities possible for each client.

Jordan Lee

Publicist & Writer

Jordan graduated from NYU with a B.A. in journalism, a minor in communication, and a certificate in public relations. Jordan also works closely with influential producers, hosts and anchors throughout the US and Canada to schedule clients on the best media opportunities possible for each client.

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Jeannine Dowdell

Publicist & Writer

Jeannine is a seasoned publicist and writer.  She loves getting the client’s message broadly distributed to their target public to help businesses achieve their publicity and promotion goals.

Emma Town

Social Media Content Creator

Emma loves storytelling through social media.  She is also a pilates coach and a retired professional ballet dancer.

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Chris Connell

Information Technology Oversight

IT management plays a critical role in our business.  Chris keep us up and running.

Rita Michaels

Bookkeeper

Rita keeps us organized and up to date with our employees, vendors, clients and Uncle Sam.

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Terry Tinkelenber

Tax and Accounting Oversight

Terry brings years of valuable accounting experience to our company.

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Greeter (Office Dog)

Lola has been with us for over 16 years.  She provides Happiness oversight.

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Can You See Yourself Here?

The PR Group is always looking for new talent. Are you a trained publicist or do you have other valuable experience that would contribute to our growing company? Or the growth of our clients? Please contact us.

Freelance Writers: We work with freelance writers. Are you an experienced press writer looking for more writing assignments? Contact our creative department at: [email protected]

Student Internships: We accept student internships. Every year we accept several internship applications from Public Relations, Marketing or Mass Communications students. We’ve trained students from all of the nearby colleges and Universities over the years. We do our best to provide career building experience for our interns. If you would like to apply for one of our internship positions, please email us at: [email protected]