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Blog

Marketing Essentials: The 4 P’s

For any successful marketing campaign, you must understand basic marketing essentials – The Four P’s (Product, Price, Placement and Promotion). This is when market research comes in handy. After all, comprehensive knowledge of your target audience and competition is…

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Blog

Competitive Advertising vs. Public Relations

Competitive advertising is an entertaining persuasion tactic, telling you why you should choose one brand over another. But public relations incorporates press releases that can be just as entertaining and intrigue you enough to make that decision on your own. So…

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Blog

Effective Branding

Communications professionals are constantly discussing branding. Blogs are being posted on effective branding. Meetings are centered upon effective branding. The topic has a theme amongst products and services aids in effective branding tactics. Keep in mind, your…

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Blog

Making the Most of Summer Internships with PR Firms

PR firms — your interns are hungry. Fourth of July has come and gone and in a month many summer interns will be packing up their bags and heading back to school. With only about thirty more days left of summer internships, it is officially crunch time. Whatever…

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Blog

Honesty Has Become Newsworthy

Despite the popular conception that news outlets feature stories of cynical and depressing nature, positive stories can make the news as stories were based on the cold, hard truth. As time evolved, however, we have seen a shift. No longer is the truth as prevalent….

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Blog

Branding In College Football

It’s that time of year again. With summer’s end comes football’s return and this weekend the 2013 NCAA season will make its debut. Being one of the biggest sports in the United States, college football certainly garners a lot of hype. For public relations…

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Blog

Preparing For Interviews With The Media

American journalist, executive editor and former news anchor, Jim Lehrer, once said, “There’s only one interview technique that matters…do your homework.” They say practice makes perfect, but the recipe for success calls for an equal amount of preparation. Preparing…

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Blog

Public Relations for Authors

Writing a book takes several months and considerable dedication. The composition process involves quite a bit more than the actual writing itself. From research, to planning, to promotion, the author must continuously engage with and understand the target is aimed at….

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