Meet Our Team of Publicity Pros!


Vicki Southard

Co-founder, President


Steve Town

Co-founder, Creative Director


Terry Tinkelenberg

Accounting Manager

Vicki co-founded The PR Group 20 years ago along with Writer/Creative Director Steve Town. Vicki began her career after completing studies at San Jose State University’s business school, working in Silicon Valley with high-tech companies, while later working in Europe and New York City. These experiences have provided insights on the publicity needs of growing companies and are key to The PR Group’s success. Vicki has significant experience working on large campaigns requiring the media to respond quickly. She keeps the wheels turning at the PR Group by overseeing new business development, staff training, our large amount of media placements and client satisfaction.

Steve co-founded The PR Group 20 years ago along with Vicki. Steve’s natural ability to write keeps clients around and coming back for more. Steve serves as Creative Director and has the responsibility to create compelling content that attracts maximum reach. An experienced writer, he also serves as the company’s senior copywriter. His ability to conjure catchy headlines and his animated writing style helped earn him the first-ever “Best Feature-style News Release” award from PR Newswire. His press releases are used by wire service editors and classroom instructors for training publicists how to write copy that gets noticed and used by both print and electronic media.

Terry joined us about 10 years ago, bringing years of valuable finance and accounting experience to our company. Her insight on business and profitability makes us lucky to have her here. She was born in South Africa, and trained in business finance with companies located around the world. She has an error-free history with us which our clients have grown accustomed to. She keeps us organized and up to date with our vendors, clients and Uncle Sam.


Ciara Sibbick

Publicist / Radio, Television &
Print Campaign Manager


Kelly Fay

Publicist / Radio, Television
New Client Development

Ciara joined us in 2014 after graduating with a B.S. in Public Relations and is our newest recruit from the University of Florida Public Relations program (Go Gators!). Ciara works closely with influential producers, hosts and anchors throughout the US and Canada to schedule clients on the best shows possible for each client. This in turn ensures that clients are able to reach and educate their target public to achieve their overall publicity and promotion goals.

Kelly joined us 11 years ago and learned publicity from the ground up. She has been meticulous about the way she maintains our media contact databases so she manages all of our huge databases of media contacts and our new business databases too. As one of the rare native Floridians, Kelly spends her free time researching and talking about her family history, which goes back to the founding of Florida by the Spanish. She is a big community service volunteer and is known for her enthusiasm to help.



Freelance Writers

We work with freelance writers.

Are you an experienced press writer looking for more writing assignments?  Contact our creative department at: GreatInterviews(at)


Student Internships

We accept student internships.

Every year we accept several internship applications from Public Relations, Marketing or Mass Communications students. We’ve trained students from all of the nearby colleges and Universities over the years. We do our best to provide career building experience for our interns. If you would like to apply for one of our internship positions, please email us at: GreatInterviews(at)ThePRGroup.Com

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