Radio is a main source of information for millions of intelligent, active and affluent men and women around the country and has proven to be a perfect long format forum to educate.
Radio talk shows give broad and immediate exposure. Shows can be local, regional, regionally syndicated or nationally syndicated giving you access to thousands or even millions of listeners.
Thousands of radio shows look for guests like you to educate and entertain their listening audiences. But how will they find you? Naturally, through The PR Group. We have long term and established relationships with these stations, shows, producers and hosts.
We’ve been booking media exclusively for our clients since 1993. We have booked clients on just about every show in existence, currently or in the past.
Radio Jumpstarts Your Media Outreach
Talk radio gives you a longer format to talk to the audiences. The average show length is 15-20 minutes per show, which gives you time to comfortably talk with the host, explain what you do, sell provide your website.
Radio interviews are a very responsive format because the shows are usually live and can often have listener call-in capability, asking you questions, while on the air. The average demographic for talk show listeners is between 32 and 72 years of age and the average household income is above $50,000 per year.
Local, Regional Or National
In the beginning, new clients frequently ask, “What are the shows and locations we can schedule?” Well, actually, you can choose the areas where you’d like us to book the shows. For example, you may want to do shows in the top 100 markets. Or, perhaps you only want to do shows where you actually have the physical location or hub for your product’s distribution. Or, perhaps your West Coast sales have been lagging, so you only want to do shows within the Western US. We can be very flexible in the way we sort through our thousands of radio contacts.
Clients only begin doing interviews and go on-air when we are confident they will produce a great quality interview that sells.