The PR Group

Best Apps For Productivity

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Best Apps For Productivity

For communications professionals, productivity is synonymous with efficiency. Being productive isn’t about working harder, but working smarter. Public relations, marketing and advertising professionals are in the business of time management. Minutes are precious….

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Effective Branding

Communications professionals are constantly discussing branding. Blogs are being posted on effective branding. Meetings are centered upon effective branding. The topic has a theme amongst products and services aids in effective branding tactics. Keep in mind, your…

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Making the Most of Summer Internships with PR Firms

PR firms — your interns are hungry. Fourth of July has come and gone and in a month many summer interns will be packing up their bags and heading back to school. With only about thirty more days left of summer internships, it is officially crunch time. Whatever…

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Do Promoted Posts Really Work?

Do promoted posts really work? Despite constant publishing, SEO knowledge, and interaction with your followers, several of your brands’ Facebook fans are not seeing your posts. In order to increase visibility, Facebook allows for several types of advertising options…

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Honesty Has Become Newsworthy

Despite the popular conception that news outlets feature stories of cynical and depressing nature, positive stories can make the news as stories were based on the cold, hard truth. As time evolved, however, we have seen a shift. No longer is the truth as prevalent….

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Branding In College Football

It’s that time of year again. With summer’s end comes football’s return and this weekend the 2013 NCAA season will make its debut. Being one of the biggest sports in the United States, college football certainly garners a lot of hype. For public relations…

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Preparing For Interviews With The Media

American journalist, executive editor and former news anchor, Jim Lehrer, once said, “There’s only one interview technique that matters…do your homework.” They say practice makes perfect, but the recipe for success calls for an equal amount of preparation. Preparing…

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Public Relations for Authors

Writing a book takes several months and considerable dedication. The composition process involves quite a bit more than the actual writing itself. From research, to planning, to promotion, the author must continuously engage with and understand the target is aimed at….

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Six Public Relations (PR) Trends to Watch

1. Traditional media accelerates its decline. Some media brands will figure out that their new role in the media landscape is not provider of information, but curator and qualifier. A few brands have already figured this out, that what they dispense is not…

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