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American journalist, executive editor and former news anchor, Jim Lehrer, once said, “There’s only one interview technique that matters…do your homework.” They say practice makes perfect, but the recipe for success calls for an equal amount of preparation. Preparing…
Writing a book takes several months and considerable dedication. The composition process involves quite a bit more than the actual writing itself. From research, to planning, to promotion, the author must continuously engage with and understand the target is aimed at….
1. Traditional media accelerates its decline. Some media brands will figure out that their new role in the media landscape is not provider of information, but curator and qualifier. A few brands have already figured this out, that what they dispense is not…
Top 10 Reasons to Choose The PR Group to Schedule Your Radio & TV Interviews: Our billing model is Pay Per Placement so we guarantee the interviews. You provide us your monthly budget and your guidelines, which are what kinds of shows you want, and we go to work…
Podcast interviews for public relations? The recent popularity and surge in the number of people listening to podcast interviews hasn’t been as much of a surprise for public relations professionals as it was to traditional radio stations and networks. Or maybe…
Learn 6 basic rules for writing an impressive press release! If you are considering writing and issuing your own press release and want to increase the odds of your release being picked up by editors and producers, here are a few tips to keep in mind which can help…
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